Illuminare is a self-initiated project exploring how a lighting brand can take shape through visual identity, web design and motion.

I developed the identity and homepage together, exploring how the brand could express itself through both composition and interaction. Product imagery establishes the visual atmosphere, while typography connects the identity to the interface.

The light switch translates a familiar product interaction into a digital gesture. Rather than introducing motion as a separate decorative layer, I used this interaction as a starting point for the homepage’s behaviour.