CIAO
Lampo, immagine d’apertura

PROJECT

Lampo

CATEGORY

Branding / Art direction / Packaging design

PROJECT TYPE

Personal project

Lampo is a self-initiated project for a fictional premium tonic water brand, bringing together logo design, packaging and original imagery.

DESIGN APPROACH

I developed the logo, packaging and imagery as parts of the same visual direction, reinterpreting vintage references through bold typography and a contemporary composition.

The visual language extends from the label to the surrounding imagery, exploring how the product can carry a distinctive character across different contexts.

PROJECT

Lampo

CATEGORY

UX/UI

RECAP

Lampo is a self-initiated project created as an exploration of art direction through packaging, typography and image-making. Built around a fictional premium tonic water brand, it reinterprets vintage references through a contemporary visual language, combining bold typography, packaging and photography into a cohesive visual world. Rather than developing a full brand system, the project focuses on defining a strong and recognisable creative direction across product and communication.

PROJECT

Lampo

CATEGORY

BRANDING

RECAP

Lampo is a self-initiated project created as an exploration of art direction through packaging, typography and image-making. Built around a fictional premium tonic water brand, it reinterprets vintage references through a contemporary visual language, combining bold typography, packaging and photography into a cohesive visual world. Rather than developing a full brand system, the project focuses on defining a strong and recognisable creative direction across product and communication.