A commissioned redesign of Olympia Cicli’s website, covering UX/UI and creative direction for desktop and mobile. The project reorganises product discovery and gives the bicycles a more prominent role in the digital experience.

The previous navigation made it difficult to find a clear path through the bicycle range. I reorganised the menu around distinct product categories, using colour to reinforce the differences and help users orient themselves.

Product pages contain extensive information. I structured that content into clearly defined sections, establishing a hierarchy that supports both a quick overview and a more detailed exploration.

The creative direction gives the products room to lead. Large imagery and a restrained interface keep attention on the bicycles, while navigation and technical information support their presentation.