Independent designer working across UX/UI,
design systems, visual identity and art direction.
Available for freelance projects
PROJECT
Polenta Castello
A commissioned website redesign developed in collaboration with Catia Massaro’s Studio. I led the desktop and mobile UX/UI design and website art direction, working with Polenta Castello’s existing identity and imagery.
DESIGN APPROACH
The aim was to bring a traditional food brand into a more contemporary digital setting without losing its familiar character. I translated the existing identity into a system of bold typography, warm colour fields and clearly defined content sections.
Product discovery is organised around recognisable formats, giving users a direct route into the range. The same categories carry into the homepage’s product selection, connecting navigation and browsing.
Food imagery and recipes place the products in the context of everyday use, while dedicated storytelling sections give the brand’s heritage its own space.
PROJECT
Polenta Castello
CATEGORY
UX/UI / Art direction
RECAP
A commissioned website redesign developed in collaboration with Catia Massaro’s Studio. I led the desktop and mobile UX/UI design and website art direction, working with Polenta Castello’s existing identity and imagery.
The aim was to bring a traditional food brand into a more contemporary digital setting without losing its familiar character. I translated the existing identity into a system of bold typography, warm colour fields and clearly defined content sections.
Product discovery is organised around recognisable formats, giving users a direct route into the range. The same categories carry into the homepage’s product selection, connecting navigation and browsing.
Food imagery and recipes place the products in the context of everyday use, while dedicated storytelling sections give the brand’s heritage its own space.
PROJECT
Polenta Castello
CATEGORY
UX/UI / Art direction
RECAP
A commissioned website redesign developed in collaboration with Catia Massaro’s Studio. I led the desktop and mobile UX/UI design and website art direction, working with Polenta Castello’s existing identity and imagery.
The aim was to bring a traditional food brand into a more contemporary digital setting without losing its familiar character. I translated the existing identity into a system of bold typography, warm colour fields and clearly defined content sections.
Product discovery is organised around recognisable formats, giving users a direct route into the range. The same categories carry into the homepage’s product selection, connecting navigation and browsing.
Food imagery and recipes place the products in the context of everyday use, while dedicated storytelling sections give the brand’s heritage its own space.
semplice, genuina,
irresistibile.
