Independent designer working across UX/UI,
design systems, visual identity and art direction.
Available for freelance projects
PROJECT
SYNC
A visual identity and desktop website concept proposed to a company for a new business unit focused on digital performance.
The proposal remained at concept stage.
DESIGN APPROACH
I built the visual identity around transformation, using the transition from pixelated to sharp imagery to express the move from potential to performance.
The on/off switch turns that idea into an interaction: users activate the change themselves. I carried this principle into the desktop interface, connecting the visual identity to the behaviour of the page rather than relying only on written claims about performance.
PROJECT
SYNC
CATEGORY
UX/UI
RECAP
SYNC is a concept website developed for a new business unit focused on digital performance.
The project explores transformation and optimisation through a bold visual identity, interactive states and motion. A recurring on/off switch, hover interactions and transitions from pixelated to sharp imagery translate the idea of moving from potential to performance.
The result is a one-page experience designed to feel direct, energetic and highly recognisable.
